Text posts are the simplest post type in Haiilo. Instead of sharing a link, image, video, or file, users share only the text from the sharing message. 

Because there is no asset to prepare, text posts are quick to create and give you an easy way to keep a steady flow of content in your advocacy program.

This article covers when text posts work well and how to write ones your ambassadors will want to share. For instructions on creating a text post, see Creating a Text post.

Use text posts to keep content flowing

One of the most common challenges in any advocacy program is running out of fresh content to share. Text posts help because they take very little effort to create and don't depend on a supporting asset, campaign, or landing page.

They are a good fit when you want to:

• Fill gaps between larger campaigns or announcements
• React quickly to a timely topic or company moment
• Give ambassadors something to share when the feed is quiet
• Test new content ideas without producing an asset first

Pick topics people can speak to

Text posts work best when the topic is something an employee can genuinely talk about in their own words. Instead of writing a company or promotional announcement, start from a perspective, experience, or observation.

Topics that tend to resonate:

• Employer branding and workplace culture
• Product launches and company milestones
• Hiring and team growth
• Customer successes
• Industry trends and thought leadership
• Reflections from an event or conference

Write strong sharing messages

The sharing message is the full post, so it carries all the weight. Aim for something that sounds like a person, not a press release, and create a few options for ambassadors to choose from.

A good sharing message for a text post usually:

• Opens with a point of view or a small story
• Connects naturally back to your company, people, or expertise
• Avoids marketing language and buzzwords
• Reads well on its own with no link or asset for context

For example:

Explain the point of the post

On the feed, each text post shows its title, a placeholder image, and the note you add in the "Write something about this post" field. This note is your chance to set up the post: tell ambassadors what it's about, why it's worth sharing, and how they can make it their own.

Use it to:

• Say what the post is about and why it's worth sharing
• Suggest how to personalize it, for example, "add your own take on the event" or "tag a colleague who fits the description"
• Flag anything that shouldn't change, like a campaign hashtag or a specific mention
• Point out where they can drop in a link, name, or their own example

Encourage ambassadors to make it their own

Because only the sharing message is published, users can edit it before sharing to better fit their voice and audience. Some will post your message as written, while others will rewrite it entirely. 

A post in someone's own words tends to land better with their network and helps them build their personal brand while extending your reach.

Example text posts

These examples show how a personal perspective can connect back to your organization without sounding promotional.

Employer branding

[X] years ago, I joined a team of [X]. Today we're [XX].

A lot has changed in that time. New offices, new products, way more meetings than any of us would like. But one thing has stayed exactly the same: when you're stuck, people stop what they're doing to help you. No sighing, no "figure it out yourself," just genuine "let me take a look."

I've worked in places where that wasn't true, so I don't take it for granted. Growth is exciting, but it's the small everyday moments of people actually caring that make a company somewhere you want to stay.

That's the part you can't put on a careers page.

Product launch

Okay, I've been sitting on this one for weeks and I can finally talk about it 😅

The thing we shipped today started as a Slack complaint from a customer. Someone actually listened, and now it's live. Wild to see a throwaway message turn into a real feature.

Recruiting

We're hiring, and I'll be honest about what that actually means here:

• You'll own real work in week one
• You'll be wrong sometimes and nobody will hold it against you
• You'll learn faster than you're comfortable with

If that sounds like your kind of chaos, check out our open positions ➡️ [link]

Event takeaway

Still thinking about something @[tag speaker] said on stage at #[event hashtag] yesterday:

"Culture isn't what you write on the wall. It's what you tolerate."

That's been on my mind all morning. ☕ 

#IndustryEvent #WorkplaceCulture

Customer story

Got an email today that just said "This saved my Monday." Four words, made my whole week.

We spend so much time in roadmaps and metrics that it's easy to forget there's a real person on the other end having a genuinely rough day until we make it a little less rough. Grateful for customers like @[tag organization] who take a second to say it out loud. 🙌

Industry / thought leadership

Unpopular opinion: most "AI will replace X" takes completely miss the point.

I've spent the last year watching teams try to automate their way to productivity, and here's the pattern. The ones that struggle try to replace people. The ones that win do something quieter: they hand the boring 80% (the copy-paste, the formatting, the status updates) over to automation, so people can spend their energy on the 20% that actually needs judgment, taste, and a real conversation.

The goal was never to remove people from the work. It's to remove the work that was making people miserable.

Curious whether others are seeing the same thing, or if I'm just being optimistic on a Tuesday.