Haiilo's Internal Engagement Analytics gives you a detailed look at how your users engage with the content on the Haiilo platform. It provides a detailed look at internal data, e.g., content creators, reads, likes, and comments on your posts.

You can access Advocacy Analytics from Analytics > Workforce Insights > Internal Engagement.

Engagement meter

The Engagement meter shows the percentage of your users who read at least one post during the selected time period. If you have 1000 users and 900 of them read at least one post in the selected time period, your engagement percentage would be 90%. 

To see more details, select the meter to view additional graphs showing the teams and groups with your top sharers and most popular social networks.

The Total Users number under the meter refers to the current number of users by a selected filter. Haiilo doesn't store historical user counts, and that means if you are viewing the time Last year, the total users would still count the users that exist in the platform at the time of viewing, not how many existed last year.

Advocacy Progression Graph

The Post Progression graph displays a timeline of the number of published posts, reads, likes, comments, and content contributors in the selected time period. This enables you to track the fluctuations in content creation and engagement over a specific time period and identify any unusual patterns, such as a sudden spike in reads on a particular day.

For easier visualization, you can add a trend line to the metrics in the graph by selecting Analyze it > Trend at the top.

You can hover over any point on the graph and click on it to view detailed data for that specific point. For example, if we're interested in understanding the spike in Reads on November 11th, selecting that point will update the other widgets to display information exclusively for that day.

Widgets

You can see six widgets displaying total data for various events during the selected time period.

For detailed information on the standard metrics you can see in this dashboard, read Metric Definitions in Basics of Workforce Insights Analytics.

In addition to the standard metrics, the metrics specific to the Internal Engagement Analytics that you can see here are:

• Content Contributors: This widget displays the number of unique users who have created at least one post during the selected time period.
  • You can select the widget to open a list with the names of the users that have created content. The list can be exported. If a user has been deleted, their name is replaced by N/A.
  • Only users are shown in the content contributor list. If your content is fetched from a connected social page or RSS feed, the content contributor will be the user who initially connected the feed.
• Published Posts: This widget displays the number of posts published in the selected time period.
• Likes: This widget displays the number of likes given on posts in the selected time period.
• Comments: This widget displays the number of comments made on posts during the selected time period.

Most Engaging Channels

The Most Engaging Channels graph displays the channels from which your users are reading the most content. In the below example, 23% of all reads are of posts located in the channel "All Company".

To examine the reads for a particular channel, click on a section of the pie chart in the dashboard. This action will refresh the other widgets to display information filtered by that channel.

The graph displays the number of reads a post receives across different channels. Sometimes, a single post can be published in multiple channels, leading to reads being counted in all channels where the post appears. For example, if Post X is published in both Channel A and Channel B and is read by a user subscribed to both channels, the reads will be recorded for each channel. While it may seem like there are two reads, it's actually just one read of a post that is present in two channels.

Most Engaging Campaigns

The Most Engaging Campaigns chart illustrates which campaigns have generated the highest number of reads on the platform.

To explore the reads for a specific campaign, click on the corresponding section of the pie chart in the dashboard. This action will update the other widgets to display information filtered by that campaign.

If the chart is empty or shows N/A, no campaign was selected for the posts. You can add campaigns to your posts while creating or reviewing them on your platform to gather more data.

Most Popular Sources

The Most Popular Sources chart highlights where your users are engaging with your posts. Users can read content from various sources. In the example below, 54% of all reads occurred within the platform, while 43% originated from the digest email.

The sources of content visible in your analytics may differ based on your use of Haiilo. A read is recorded in the sources as follows:

• Organic: Clicking to open a post in the platform's post feed or mobile app
• Digest Email: Clicking to open a post from the automated email digests
• Email Newsletter: Clicking to open a post in an email newsletter
• Instant Email: Clicking to open a post from an instant email (notify users immediately)
• Instant Push: Clicking an instant push notification on your mobile device
• In-app: Clicking an in-app notification on the platform
• Content Booster - RSS: Clicking to open a post from a Haiilo RSS feed
• iFrame: Clicking to open a post from an embedded Haiilo iFrame widget
• N/A: Reads before October 1st, 2021, as reads before this date were not tracked to a source.

The main graph shows the top three sources of reads on your platform. If there are more than three sources, an Others option will be displayed. By clicking on Others, you can access a detailed breakdown of the smaller sources of reads along with their corresponding percentages.