Haiilo's Advocacy Analytics focuses on your Employee Advocacy program analytics. It provides a detailed look at external data, e.g., shares, clicks, reactions, and potential social media reach for your users and their shared posts.

You can access Advocacy Analytics from Analytics > Workforce Insights > Advocacy.

Engagement meter

The Engagement meter shows you the percentage of your current users who shared at least one post to a social network during the selected time period. If you have 1000 users and 900 of them shared at least one post in the selected time period, your engagement percentage would be 90%. 

To see more details, select the meter to view additional graphs showing the teams and groups with your top sharers and most popular social networks.

The Total Users number under the meter refers to the current number of users by a selected filter. Haiilo doesn't store historical user counts, and that means if you are viewing the time Last year, the total users would still count the users that exist in the platform at the time of viewing, not how many existed last year.

Advocacy Progression Graph

The Advocacy Progression graph displays a timeline of the number of shares, clicks, and reactions your shared posts have received in the selected time period. This enables you to track the fluctuations in engagement over a specific time period and identify any unusual patterns, such as a sudden spike in clicks on a particular day.

For easier visualization, you can add a trend line to the metrics in the graph by selecting Analyze it > Trend at the top.

You can hover over any point on the graph and select it to view detailed data for that point. For example, if we want to know what caused the spike in reactions on January 23rd, we can select that point for the rest of the widgets to update to show us information only for that day. Alternatively, you can also highlight a section in the graph by clicking and dragging across a time period. A pop-up appears where you can select Jump to SF - Advocacy details to open a deep dive into the content shared during that time period. The Jump to SF - Advocacy details option is only visible if there's sufficient data to analyze.

Widgets

You can see six widgets displaying total data for various events during the selected time period.

For detailed information on the standard metrics you can see in this dashboard, read Metric Definitions in Basics of Workforce Insights Analytics.

In addition to the standard metrics, the metrics specific to the Advocacy Analytics that you can see here are:

• Active Ambassadors: This widget displays the number of unique users who have shared at least one post in the selected time period.
  • You can select the widget to open a list with the names of the users that have shared. The list can be exported. If a user has been deleted, their name is replaced by N/A.
• Published Posts: This widget displays the number of posts published in the selected time period.
• Clicks and Reactions per Share: This widget displays the average number of Clicks and Reactions per Share by using the formula Clicks + Reactions / Shares.

Most Engaging Channels

The Most Engaging Channels graph shows the channels users share the most from. In the example below, 59% of all shares come from posts in the "Marketing Content & Blog" channel.

To analyze the shares from a specific channel, click on a section of the pie chart in the dashboard. This action will refresh the other widgets to display information filtered by that channel.

The graph displays the number of shares a post receives across different channels. Sometimes, a single post can be published in multiple channels, leading to shares being counted in all channels where the post appears. For example, if Post X is published in both Channel A and Channel B and is shared by a user subscribed to both channels, the shares will be recorded for each channel. While it may seem like there are two shares, it's actually just one share of a post that is present in two channels.

Most Engaging Campaigns

The Most Engaging Campaigns chart illustrates which campaigns have generated the highest number of shares on social media. For example, 44% of all shares came from posts within the "Marketing Content & Blog" campaign.

To explore the shares for a specific campaign, click on the corresponding section of the pie chart in the dashboard. This action will update the other widgets to display information filtered by that campaign.

If the chart is empty or shows N/A, no campaign was selected for the posts. You can add campaigns to your posts while creating or reviewing them on your platform to gather more data.

Engagement per Social Network

The Engagement per Social Network chart illustrates which social networks your users use most frequently to share content. In the case shown below, 47% of all shares were made to LinkedIn.

To explore shares for a specific social network in more detail, click on the corresponding section of the pie chart in the dashboard. This action will update the other widgets to display information filtered by that social network.