My tone is [casual / professional / somewhere in between]. I want my posts to sound like [a conversation with a colleague / a short blog post / a quick thought I'd share over coffee].

I usually start posts with [a question / a bold statement / a personal story / a stat or fact].

When I share company content, I [put it in my own words / add a personal take on why it matters / keep it brief and link out / tie it to a trend or topic I care about].

My sentences tend to be [short and punchy / longer and more detailed / a mix of both].

I use emojis [often / occasionally / rarely / never].

I avoid [jargon / hashtags in the body / sounding too salesy / exclamation marks / overly formal language].

I close posts with [a question / a call to action / a reflection / nothing specific, I just wrap it up naturally].

Here's an example of a post or caption I've written or would write: [Paste or write a sample post here so the AI can see your style in action.]

Example 1: Conversational and direct

I like to keep things simple when I share on social media. I write the way I talk. Short sentences. No buzzwords. I usually open with a bold statement or a question to grab attention, then follow up with a quick take or a personal insight. I don't use emojis much, maybe one or two max. I avoid sounding like a press release. If I'm sharing a company update, I'll put it in my own words and explain why it matters to me personally. I tend to close with a question or a call to action that feels natural, not forced. For example: "We just launched [feature]. I've been waiting for this one because [reason]. If you're dealing with [problem], take a look." That's the kind of energy I want.

Example 2: Blog post with a voice you like

I've been thinking a lot about a word that doesn't show up often in product roadmaps: calm.
Not calm as an aesthetic. Not whitespace for its own sake. But calm as a user experience outcome. The feeling that a product fits how you think, behaves the way you expect, and doesn't demand more attention than necessary. In the digital workplace, calm is a prerequisite for good work.

And right now, AI is putting that calm at risk. When people hear "calm design," they often picture minimal interfaces. But calm has less to do with visuals and more to do with predictability. A product feels calm when I know what it's for, I know what will happen when I click something, and I don’t feel punished for looking away for five minutes.

That last point matters more than ever. Attention is already stretched thin.

Example 3: Thought leadership and polished

When I post on LinkedIn, I aim for a professional but approachable tone. I usually start with a hook, something slightly unexpected or a lesson I've learned. Then I build on it with 2 to 3 short paragraphs that share my perspective, ideally backed by a real experience or example. I like using line breaks to keep things scannable. I avoid jargon unless my audience expects it. I'll occasionally use a list to break down a concept, but I prefer flowing text over bullet points. I close with a reflection or a forward-looking statement. My posts tend to sound like a short conversation with a smart colleague, not a sales pitch. I never use hashtags in the body of the post. If I include them, they go at the very end.

Example 4: Casual and personality-driven

I'm pretty informal on social. I use emojis, I crack jokes, and I don't mind starting a sentence with "honestly" or "okay but." I write like I'm texting a friend who happens to be in my industry. My posts are usually short, around 3 to 5 sentences. I'll share something my company did and then add my own spin, like why I think it's cool or what surprised me about it. I don't try to sound polished. I'd rather sound real. If something sounds like it could come from a corporate account, I rewrite it. I want people to feel like they're hearing from me, not from a brand.