When you share a link post on LinkedIn, you have the option to share it as a standard link post or as an image post with the link attached to the sharing message. This gives you the flexibility to customize how your post appears on LinkedIn. 

The type of share you choose will not impact any analytics. Haiilo gathers analytics on Link post clicks regardless of whether the link is in the post itself or in the sharing message. Data on reactions and comments will be collected as usual.

Standard

Your post highlights the article title with a smaller image

Posts with the article linked next to it allow the focus to be on the website or article being linked to. 

This might increase viewers' interest in clicking through and exploring the linked content.

That being said, link posts generally get fewer impressions on LinkedIn than image posts. However, this is not a strict rule and can differ depending on the situation.

Image + sharing message

Your post features a large image, and the link in the sharing message

Posts with images help your post stand out.

This might increase the visibility of your post, leading to more engagement (reactions).