While your platform admins offer plenty of company content for you to share, consider creating your own content for yourself and other users to share on their social networks.
Why, you might ask? Personal posts are often the most effective because people naturally trust people. Sharing your authentic story and perspective is more compelling and valuable than any corporate message, and it helps build your professional brand.
This guide will give you the tools and tips you need to start creating great content.
1. Know your "why"
Before you post, think about the value you're providing to your audience. The goal isn't just to promote the company; it's to build your own professional brand and network.
- Establish Your Expertise: When you share insights, you train your network to see you as the go-to person in your field, making you more visible for projects and opportunities.
- Create Your Opportunity Network: Posts about your work are powerful networking tools that can lead to mentors, new connections, and career prospects.
- Show Your Passion: Let your genuine enthusiasm for your work shine through. Authenticity gets noticed and remembered.
- Analyze Your Impact: Using Haiilo's personal analytics to see which of your shares get the most reactions and clicks. This feedback loop helps you refine your professional voice and tells you what topics resonate most with your network.
2. What to post: Content ideas
You don't need to be a professional marketer to create great content. Just look for opportunities in your daily work life!
Also, aim to create relatable, helpful, or positive posts so that fellow Haiilo Advocacy users or ambassadors feel inspired to share them with their own networks.
| Content Type | The Why It's Shareable | Example Idea |
|---|---|---|
|
The "Helpful" Content Universal Growth Tips |
Share a tip about productivity, communication, or a mindset shift that benefits everyone, not just your team. Sharing this makes you and your colleagues appear efficient and innovative! |
Share a low-tech efficiency hack (like the "Do-It-In-Two" rule for quick tasks) and include a photo of a to-do list or a link to a productivity article.
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|
The "Feel-Good" Content ✨ Company Pride & Positive Culture |
Highlight the great parts of working at your organization. Focus on the shared employee experience—high in feel-good factor and easy for peers to amplify. |
Post about a small team victory ("Shoutout to the Logistics Team for crushing this week's deadline!") with a photo of the team or a high-five graphic.
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The "Smart" Content Personal Learning & Insights |
Turn a piece of external news or learning into a quick, value-packed post. Your unique, informed perspective is what your network values. |
React to a broad industry trend (e.g., AI integration, a new regulatory change) and offer your non-confidential opinion on what it means for your shared field.
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Morale Booster 👏 Celebrating Mic-Drop Moments |
Acknowledge a coworker or team who did something great, focusing on transferable skills or positive impact rather than confidential project details. This builds internal morale and a great external image. |
Post about a colleague's fantastic training session and include a photo of the person (with permission) or a non-confidential screenshot.
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3. The "how-to" of great posts
You have a story—now, how do you make it pop and make it easy for your colleagues to share?
- Tell a Story: Start with a hook. Instead of "Our company launched a new product," try "I've spent months working on our new product, and I'm so excited it's finally live!"
- Add a Visual: Posts with a photo or video get far more engagement. For example, use your phone to snap a picture. It doesn't need to be perfect; authenticity wins.
- Use Hashtags for Reach: Use a mix of company-specific hashtags (#YourCompanyName) and industry-related ones (#Leadership, #WorkLife), keeping it to 4 or 5 relevant tags.
- Tag People (On Haiilo) & Companies (Externally): Tag colleagues in your post comments to notify them and encourage sharing within their network. When sharing externally, tag relevant companies in your message to tap into their followers and boost overall reach and engagement.
- Add a Personal Touch: Write the core post so any employee can share it, then add your personal spin in the sharing message so that it makes sense for you (e.g., "What I loved about this was...").
Don't know where to start? The best way to start is to start small by aiming for just one personal post a week. you don't need to reinvent the wheel; simply look for inspiration by seeing what your colleagues and company are already sharing on social media.
4. Guidelines & safety
Trust your judgment, but remember a few key rules. Since your content can be shared by anyone, your care protects the whole company and your colleagues' reputations.
- Your Opinions are Your Own: Be clear that you are speaking on behalf of yourself, not the company. When appropriate, a simple disclaimer such as "These opinions are my own." is helpful.
- Protect Confidential Info: Never share company secrets, unannounced products, or any private employee information. If you're ever in doubt, just don't post.
- Be Respectful and Positive: Your content reflects on everyone who shares it. Avoid engaging in arguments or posting about controversial topics that could reflect poorly on you or the company.
- Review Before Posting: Quickly reread to catch spelling mistakes or unclear phrases. Also, think about the content: if sharing it would embarrass your mom, boss, or a client, it's probably best not to post it.