Discover the capabilities of Workforce Insights, the comprehensive analytics suite of Haiilo Advocacy. It empowers you to delve deep into your program's data with ease. With customizable filters in the dashboards, you can quickly find the insights you need. Plus, set up set up alerts to stay informed about any changes in your data, ensuring you never miss a critical update.
To access Workforce Insights, select Analytics > Workforce Insights in the navigation bar.
The data in Workforce Insights is updated daily at approx. 9:00 a.m. CET with information from the previous day.
Dashboards
Workforce Insights offers four dashboards. Each dashboard presents key metrics in various widgets for easy viewing and analysis. You can find definitions for the key metrics shared across several dashboards below.
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Internal Engagement: This dashboard focuses on internal analytics. It provides data on reads, published posts, and the number of content contributors on your Haiilo platform. Learn more in this article:
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Advocacy: This dashboard focuses on external analytics. It provides a detailed look at shares to social media, clicks and reactions on shares, and the potential social media reach of shared posts. Learn more in this article:
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Posts: This dashboard shows detailed information on individual posts on your platform. It includes any post that was read, shared, clicked, or reacted to in the timeframe. Learn more in this article:
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Users: This dashboard shows detailed information on individual users and their activities on your platform. The list includes any user who has read, shared, or received clicks or reactions on shared posts in the timeframe. Learn more in this article:
Select the "i" icon in the top-right corner of each widget to view a description of the data you are currently observing. Furthermore, any widget displaying the icon can be clicked to explore the data in greater detail.
Metric definitions
The key metrics measured by Haiilo, included in Workforce Insights' widgets, are detailed below. Additional metrics and their definitions can be found in the respective dashboard articles.
| Metric |
Definition |
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Reads
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- Reads are the sum of times a post has been read on your platform by a user of your platform.
- A read is counted when someone clicks to open a post on their Haiilo feed.
- A user can read one post multiple times, and all of them will be counted as a new read.
- All reads are counted, even re-reads by the same user.
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Shares
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- Shares are the sum of all shares from Haiilo to social networks.
- A user can share the same post to multiple networks/same network, and this will be counted as a new share.
- Shares are counted based on when a share has been created. Shares created inside the time period but scheduled to be shared outside the time period are counted in the time period of creation and not in the time period for when the share is actually completed.
- This means if a share is scheduled on 30.4 to be shared on 15.5, the share is counted in the time period that includes 30.4 and not in the time period that includes 15.5.
- All shares are counted, even re-shares by the same user to the same network.
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Clicks
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- Clicks are the sum of all unique clicks on shared posts on social media. This includes anyone clicking the link that has originated from you even if it has been re-shared or distributed elsewhere from its original location.
- Clicks are a good indicator of how interesting your shares are to your network.
- The Clicks metric counts only unique clicks, meaning if the same person clicks a post 5 times, it still only counts as 1 click.
- Clicks are recorded for Link and Article posts but not for Image and Video posts.
- Clicks are attributed to the original post based on the month it was shared. For example, if a post is shared in May and receives clicks in June, those clicks will be counted in May's analytics in Workforce Insights, not June's, since the post was shared in May.
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Reactions
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- Reactions are the sum of all likes and comments on shared posts on social media.
- Reactions are collected for all types of posts shared on LinkedIn and X.
- Reactions are attributed to the original post based on the month it was shared. For example, if a post is shared in May and receives reactions in June, those reactions will be counted in May's analytics in Workforce Insights, not June's, since the post was shared in May.
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Reach (potential)
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- Potential reach is the sum of the potential number of social network users who were served with shared posts.
- It is derived from a user's social media connections. This means if you have 500 connections, your potential reach is 500.
- Potential Reach is calculated from a user's social network connections in real-time and is, therefore, fluid.
- If a user gets more connections, their reach increases, and vice versa.
- If a user disconnects their social account from Haiilo, their reach disappears for all their shares, current and historical. If they reconnect, the reach returns.
- Potential reach is calculated for LinkedIn and X.
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EEMV
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- Your Estimated Earned Media Value is calculated by multiplying CPC (cost-per-click) with the total number of clicks your posts have generated on social media.
- Unlike the Clicks metric, the EEMV metric counts total clicks. Therefore, if the same person clicks a post 5 times, it counts as 5 clicks.
- For the EEMV calculation, you can use Haiilo's default CPC values or contact your Haiilo Customer Success Manager to request the use of your company's own custom CPC values. Our default values are:
- 5.26 for LinkedIn
- 0.46 for X
- 0.97 for Facebook
- 4.57 for Xing
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