Building an employee advocacy program is an ongoing journey of growth, not just a one-time event. Keep promoting it consistently and proactively to attract new employees and expand your reach. Regularly share the program's successes and value to turn observers into enthusiastic participants.

Use Your Communication Tools

Haiilo's communication features are powerful allies for ongoing promotion.

Email Digests

Your platform's email digest is a powerful tool designed to keep existing users engaged and can be particularly effective in drawing inactive users back in. It combines the latest content from your company's platform and the channels your users subscribe to, delivering it directly to their inbox.

• Automated Content Delivery: The digest displays the latest posts published since the last digest was sent, making it easy for users to jump back into sharing.
• Optimize Headline: As email digest settings can be customized at a group level, you can fine-tune the messaging. Craft compelling subject lines and greeting messages to entice them back. Think "You've Missed Out!" or "Your Top Shares Are Ready!" to highlight new content or missed opportunities, encouraging them to click and re-engage. Change your headlines every now and then to keep them engaging.
• Choose Your Frequency: You can set the digest to be sent as often as every day (7 days a week) or as infrequently as once a week. The best frequency depends on how much new content you'll have. We suggest starting with 2 days a week–this way, you'll always have fresh content to fill the digest.

Advocacy Newsletters

Beyond automatic digests, create newsletters specifically designed to promote the advocacy program and its successes. These can attract new members or re-engage existing members, as you can target both users on your platform and upload a CSV of non-existing users.

• Prominent Naming: Give your newsletter an engaging name (e.g., "Advocacy Action Report," "Your Voice, Our Reach," "Connect & Amplify News").
• Highlight Top Performance & Impact: Showcase top content shared, its impressive reach, and quantifiable company-wide results (e.g., "X% more traffic to the website thanks to ambassador shares," "XX number of people reached," "XX new hires sourced through employee networks").
• Spotlight Success Stories: Feature compelling "quality shares" by individuals, showcasing what a successful sharing message looks like. Celebrate teams or individuals from the Leaderboard, and consider inviting them to share personal success stories (e.g., "how Jane gained X new connections," or even direct sales/referrals attributed to their social media efforts). These personal testimonials are incredibly persuasive.
• Announce New Features & Opportunities: Keep the broader company informed about exciting new features of the advocacy platform, presenting them as new opportunities for engagement and impact.
• Remind of Rewards & Incentives: Subtly (or overtly) remind potential members of seasonal rewards or ongoing incentives available to participants.
• Use Data to Impress: Regularly utilize Posts & Users Analytics and the Leaderboard data to identify compelling performance stories that can be shared in these newsletters, demonstrating tangible results.

Broaden Your Reach

Take your program's promotion to the next level by integrating it into various internal touchpoints.

• Intranet Integration: Add a clear link to your advocacy platform on your company intranet. Consider embedding an iframe widget directly onto relevant intranet pages to provide immediate access and boost awareness. If employees can't easily find it, they won't join.
• Internal Platform Announcements: Use your advocacy platform itself to create internal posts (using the "Notify users immediately" feature) about different topics that attract attention. This could include "Top Users of the Month," "Most Shared Posts," or "Program Milestones," highlighted perhaps in a dedicated "Advocacy News" channel. These public acknowledgments inspire others.
• "Ambassador of the Month" Recognition: Formally celebrate "Ambassadors of the Month" or "Quarterly Impact Makers." Feature them prominently in newsletters, on your intranet, or via dedicated internal posts on your platform. Public recognition is a powerful motivator for both current and prospective ambassadors. Find more tips in Driving participation through gamification.
• Consistently Highlight Program Benefits: In all communications, continually reiterate the benefits of joining: how it helps the company achieve its goals and, more importantly, how it helps individual employees build their personal brand, expand their network, and become industry thought leaders. People join when they see clear value for themselves.
• Create a User Engagement Schedule for Admins: While an internal tool, a well-planned schedule ensures that promotional messages are consistent, timely, and strategically placed to continuously attract new participants. Find moren tips in Re-engaging your brand ambassadors.

By consistently promoting your advocacy program and its successes across various internal channels, you create a vibrant, growing community of brand ambassadors.