While you can't directly retrieve potential reach data from Haiilo's API, you can easily use a simple formula to get comparable results in your reporting. Reach can be calculated for LinkedIn and X.

Instructions

1. Obtain data for the following endpoints: GET/Shares and GET/Users.
2. Match the sharerId to the id of the user
3. Multiply a user's connections on a specific network by the number of shares they performed on that network.

Example

If Sam has 500 connections on LinkedIn and made 3 shares during November 2021, his potential reach is calculated as 500 connections multiplied by 3 shares, resulting in 1,500 potential impressions.